"Since I was a child, I’ve always dedicated myself to cultivating 'the aesthetic.' I first study beauty in all of its forms, and then try to harness it—and enhance it—for others. I want to make something special for every person on the planet to use. In today’s busy and stressful times, we oftentimes forget to take care of the inside and the outside, so I create products to make that easy. Once you remember a few products, these will keep working for you even when you don’t think about them. When I was modeling actively and frequently, I got lots of questions about my body, lips, and skin. Everyone used to ask me for the name and number of 'my plastic surgeon,' but I never had any. I just used products with ingredients that worked for me. Now I combine the best of those products with the best of ingredients and make them available to others, without surgery, for total wellness. My message is to help others discover that that happiness comes from within. Some products—when they are really effective—can stimulate this by giving you more self confidence to feel happier."

Bernard Hasse